Mayday is the result of a six week live university project In which we where asked to create an umbrella branding system for four coastal care groups based in the north east.
A mayday call may only be used in a life threatening emergency situation. In this project I co-opted the traditional maritime distress call to galvanise the general public into action.
Mayday utilise the format of a traditional maritime distress calls within their messaging to create a consitent tone of voice that cuts through the crowd. Mayday draws on the bold colour palette of protest graphics to break away from the traditional maritime colours to form a contemporary visual toolkit.
Mayday's brand guidelines.
Photographs from this project showing some of my process and experimentation with printmaking.
